Premera Blue Cross Blue Shield of Alaska, Ƶ Partner to Promote Behavioral Health Careers
by Green & Gold News |
New video series features Ƶalumni to showcase breadth of opportunities and community
impact. (Photo by James Evans / Ƶ)
Anchorage, Alaska – (November 2, 2023) – Premera Blue Cross Blue Shield of Alaska is supporting a new video campaign with the Ƶ (UAA) to encourage people to pursue careers in behavioral health, which includes care for mental health conditions and substance use disorders. The videos feature Ƶalumni sharing their stories about their behavioral health work and how it benefits the community.
The found nearly half of the U.S. population lives in a mental health provider shortage area. The impact of these provider shortages can be felt across the state. Studies found 36 percent of adults in Alaska experiencing symptoms of anxiety or depression , while 62 percent of Alaskans age 12–17 with depression in the last year. With nearly 25 percent of Alaskans also facing challenges from substance use, the behavioral health care system is strained.
With the continued need for care, the reported employment of behavioral health counselors is projected to grow 18 percent from 2022 to 2032, faster than the average for all occupations. The ƵCollege of Health offers educational programs to prepare students to enter a variety of careers, including roles as a therapist, counselor, social worker, psychiatrist or psychologist. The programs can take three months to six years to complete.
“Premera’s work aligns with UAA’s goal to meet the workforce and community development needs facing our state,” said Ƶ Provost Denise Runge. “We’re thankful to Premera for helping us spread the word as Ƶlooks to be part of the solution to one of the many pressing workforce gaps facing our communities.”
“At Premera we know that we can’t sit on the sidelines while Alaskans continue to face problems getting the behavioral health care they need,” said Jim Grazko, senior vice president of the Alaska market at Premera Blue Cross Blue Shield of Alaska. “We’re grateful to Ƶ for leading this critical work in helping people find a path to working in behavioral health.”
The support from Premera for this campaign builds on the relationship between the two organizations. In 2022, Premera invested in the ƵSchool of Social Work to bolster the pipeline of social workers by expanding enrollment and post-graduation assistance. Additionally, Premera committed $1.7 million to the ƵCollege of Health in 2019. The grant supported the expansion of UAA’s nursing programs and the Recruitment & Retention of Alaska Natives into Nursing (RRANN) program across rural Alaska. Premera is also a sponsor of the Seawolves hockey team. Through this sponsorship, behavioral health-related content will air during games to help reduce stigma around seeking care.
The first two videos in the campaign, along with information about the ƵCollege of Health educational programs, can be found here. For behavioral health resources and information on treatment options, visit .
About Premera Blue Cross Blue Shield of Alaska
Premera Blue Cross Blue Shield of Alaska, a not-for-profit, independent licensee of the Blue Cross Blue Shield Association based in Anchorage, Alaska, is a leading health plan in the Pacific Northwest, providing comprehensive health benefits and tailored services to its members.
About Ƶ
The Ƶ is Alaska’s largest university, educating nearly 12,000 students annually. Ƶtransforms lives through teaching, research, community engagement and creative expression in a diverse and inclusive environment. Learn more at .
This story originally appeared in the ƵGreen and Gold News.
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